Friday, April 21, 2017


Everyone knows the value of having goals.  How many people
actually achieve them though?  Many don't achieve their goals
because they don't have a plan of action to get them there.
Gary Vaynerchuk often speaks about discovering what it is you want, then reverse engineering it.  Sounds pretty simple doesn't
it?  Well, whether it is or not, the idea is that you make a plan,
then work it until you reach the goal.  As my title here suggests,
plan the work, then work the plan.  Rome wasn't built in a day.
A couple of important points to remember.....
This is about you not anyone else so be sure to keep that in mind when you come across those who belittle what you're doing.
You know yourself best and you know what you're capable of.
So if you believe you can achieve your goal, there's really no
reason to let anything at all stop you. YOU is the keyword here.
Again you MUST work the plan that you've set yourself.  Those
who know me well,  will have seen me often post #juststart.
There really is nothing more important than doing and doing now.
It doesn't even matter if you haven't finalised the details of your
plan.  Getting going and doing something each and every day is
key here.  Even if it's baby steps, you will soon be headed on the path to success. You can fine tune as you go along.  Perfection is
never necessary,  ACTION IS...

Monday, April 17, 2017


Selling starts with the very first word.  You must grab attention straight away or you'll lose your prospect very quickly.  The headline is always the most important part of your ad and must have immediate impact.  Now firstly, its vital to remember that your prospect is only interested in whether you can solve their problems and give them what they desire.
Most marketers seem not to do this and focus more on their company and product features.  This just doesn't work. Your prospect simply doesn't care about those things much at all.  They want to know what's in it for them.  Therefore you must answer that question right off the bat.  Winning ads must open strongly and offer enough of a reason for the prospect to keep reading and then ACT NOW!  Keep them excited and interested and you'll be on a winner for sure...

Saturday, April 15, 2017


There is something going on that i find really annoying.
This is probably not something new, but i guess i notice it 
more now than ever before.  When there are opposing views
about a topic, or two sides of a political debate, we have
people verbally abusing and pidgeon-holeing each other
into one box or another.  Mostly, people seem to lose sight
of what the original aim is, and that is usually to improve
something which clearly isn't working properly. Plenty of
examples come to mind here and here is one.
Recently there has been much heated confrontation between
those who are pro and anti vaccines.  I'm pretty sure there
has never been a topic so heatedly talked about as this.
This is where we need to take a step back and think carefully
about what we are doing here.  Surely the most important
thing here is the safety of babies and young children. Sadly
though that seems to be the last thing that is happening.
Whether we are pro or anti vaccines, we MUST do whatever
is overwhelmingly BEST for the kids NO EXCEPTIONS.
There are NOT ENOUGH REAL studies done or accepted by 
those that DON'T have a vested interest and it is becoming 
normal for there to be NO option for families to have any 
CHOICE in whether they want to be vaccinated or not.
This is an absolute DISGRACE and must be CHANGED.
CHOICE - NO EXCEPTIONS - We must do what is RIGHT.
I want to see a world full of HEALTHY HAPPY KIDS.


Tuesday, April 11, 2017


The weekend just gone was not one of the best ones i've had.
Both of my main football teams managed to lose after both
being unbeaten thus far.  I also had a pretty ordinary Saturday
for other reasons i won't go into here.  To add to that one of 
the Revenue Sharing programs i'm in, made some quite big 
changes, resulting in a halt to earnings for about 2 days.
Now you might think with the combination of these things i
might be feeling a bit pissed off.  That could've easily been
the case a couple of years ago but not today.  I now understand
that there are opposing forces going on around us all the time.
Think about this.  Almost every very successful person has at
some stage in their life beforehand,  visited the very depths of 
hardship.  This seems to be right across the board.  Visiting the
very low points seems to be almost the only way to switch on
the deep desire to succeed at all costs.  So both my football
teams will go back to the drawing board during the week and
work hard to hit back hard next game.  The new rules that have
been set in motion in the Revshare, will force us to think smarter
about what we do going forward.  Other issues i encountered
will have a similar effect from here on.  Perhaps the only reason
i compete well at Masters Athletics these days, is because many
years ago,  a motorcycle crash left me with a bad knee.  I made
a decision at the time not only to be able to walk freely again, 
but take it a step further and run fast.
So you see, when something bad happens these days,  I know 
something good is just around the corner.....

Sunday, April 9, 2017


Belief can be a funny thing....
Generally we like to continue to believe what we have been
accustomed to accept as true.  The resentment aroused when
doubt is cast upon our assumptions, can be quite deep seated
and emotionally charged.  This tends to direct our reasoning
to finding arguments for going on believing as we already do.
When presented with an idea that opposes what we believe,
we ought to listen with the aim of understanding it from the
other's point of view.  Then after review, a respectful agree to
disagree position is recommended if we still feel in opposition.
Many instances of mass media manipulation of public thinking
have been engineered over the decades.  Only now are many
waking up to what has been going on for so long.  Most though
are still largely oblivious and will no doubt follow along as 
they have been, not knowing any better.
When the majority should probably ZAG....

Friday, April 7, 2017


The following is taken from a post by Wayne Tomala...

A well-known speaker started off his seminar holding up a $20.00 bill. In the room of 200, he asked, "Who would like this $20 bill?" Hands started going up. He said, "I am going to give this $20 to one of you but first, let me do this."
He proceeded to crumple up the $20 dollar bill. He then asked, "Who still wants it...?" Still the hands were up in the air. "Well," he replied, "What if I do this?" And he dropped it on the ground and started to grind it into the floor with his shoe. He picked it up, now crumpled and dirty. "Now, who still wants it?" Still the hands went into the air.
"My friends, we have all learned a very valuable lesson. No matter what I did to the money, you still wanted it because it did not decrease in value. It was still worth $20. Many times in our lives, we are dropped, crumpled, and ground into the dirt by the decisions we make and the circumstances that come our way. We may feel as though we are worthless. But no matter what has happened or what will happen, you will never lose your value.
Dirty or clean, crumpled or finely creased, you are still priceless to those who DO LOVE you. The worth of our lives comes not in what we do or who we know, but by WHO WE ARE.
You are special-Don't EVER forget it." If you do not pass this on, you may never know the lives it touches, the hurting hearts it speaks to, or the hope that it may bring. Count your blessings, not your problems.

Thursday, April 6, 2017


Today i wanted to share with you a secret about building your online business. The secret is that you already have EVERYTHING YOU NEED to do it inside of you.  To some of you, it's no secret at all. You know what EVERY SINGLE PERSON in this world has in common?  They ALL have life experiences to draw upon and SHARE with the world. If you are AUTHENTIC, then there IS a place for you in this industry because no one can compete with exactly WHO YOU ARE.  What you need to do is to MAKE IT PERSONAL.  If you are currently in a business and you are tossing your affiliate link all over the internet then it's just NOT personal. Let's make it personal for you. Let's make it personal for your audience or niche.  If you are looking to spread your wings with an online business, then learn to tell YOUR STORY at every opportunity.  Get yourself in front of as many people as possible whether by video or Facebook Live, YouTube, whatever way you can.  DOCUMENT your progress
as you go along trying out things, making mistakes, LEARNING, it's all stuff that will get you a following.  There are lots of people out there that want to know HOW and WANT TO SEE how others are doing it...

Any questions, please don't hesitate to ask, and remember, you've got EVERYTHING you need to be successful and i'm here to help you...

Paul Durrant